Analyze trends and measure the effectiveness of your communications

As you plan your fundraising event or campaign, it’s a good idea to make and keep a schedule of any online marketing or communications activities, such as an email encouraging your supporters to set up their FirstGiving pages.

Though increasing fundraising activity may not be the only goal of your communications, you can see whether your email (or blog post, or website update) has had an effect on your fundraising. Look for changes, such as spikes or plateaus, in the graph.

Here’s how:

In your fundraising charts, click the “View by event” tab, or, if you want to look at a more specific date range, click the “View by date” tab.

If you see a spike in donations a few days after you sent some creative fundraising ideas out to your supporters in an email, that’s a good indication that your email was helpful.



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